[NEWS] Taeyang Telah Dipilih Menjadi Wajah Brand Parfum Dunia – Satu-satunya Artis K-Pop dalam Kampanye Itu (140702)

태양, 글로벌 향수 모델 발탁..K팝 아티스트 유일
Taeyang telah dipilih menjadi wajah “CK ONE”, produk parfum unisex asal merk fashion ternama Amerika, Calvin Klein.
Kampanye global CK ONE, dimana Taeyang muncul sebagai seorang model, adalah projek spesial untuk merayakan ulang tahun ke-20 sejak diluncurkannya produk parfum tersebut. Kampanye ini dirilis pada tanggal 1 Juli.

Projek ini dilakukan oleh “Monther New York”, sebuah agen kreatif dan periklanan yang juga adalah studio bagi Calvin Klein. Ditambah lagi, kampanye itu difilmkan di New York oleh Mario Sorrenti, yang menciptakan sensasi dengan Calvin Klein Obsession, dimana Kate Moss muncul. Kampanye baru Calvin Klein menarik perhatian dengan menunjukkan calon-calon model, artis, dan musisi, selagi menjaga tradisi brand ini.
Dalam kampanye ini, Taeyang berjejer dengan selebriti-selebriti dari berbagai bidang, seperti penyanyi-penulis lagu Dev Hynes, penyanyi Samantha Urbani, penyanyi Sya Lou Lou, penyanyi electric-pop Kelela, seniman sekaligus produser musik electronic Evian Christ, penyanyi dan artis Soko, artis Ally Marzella, fashion photographer Mihcael Bailey Gates, photographer dan fashion designer Petra Collins, dan model Edie Campbell.
Karena elemen utama dari seri kampanye ini selalu adalah musik, sejumlah musisi turut mengambil peran. Taeyang adalah satu-satunya artis K-Pop diantara para musisi itu.
Iklan dari kampanye itu mengikuti jejak cerita setiap model. Dalam kampanye yang ada di televisi, para model menunjukkan cerita mereka masing-masing dan perjalanan mereka untuk menemukan cara mengekspresikan diri, dalam bentuk digital. Dalam media cetak, kampanye ini menunjukkan gambar-gambar para model mengekspresikan ego mereka melalui self-portrait collage.
CEO Calvin Klein, Steven Shiffman, berkata, “Iklan kampanye baru ini mengusulkan horizon baru untuk franchise CK ONE yang sudah dikenal. Kampanye ini merayakan tradisi kampanye original itu, sembari menunjukkan kepribadian yang berbeda-beda dalam generasi muda masa kini.”
Harap menantikan daya tarik baru Taeyang yang akan ia tunjukkan dalam kampanye ini, menambahkan kharisma uniknya sebagai seorang K-Pop star.
Taeyang sendiri menarik ekspektasi para fans untuk iklan kampanye baru ini dengan mengunggah sebuah foto dan menuliskan “Check me out in the new ck one campaign” melalui jejaring sosialnya kemarin. Dalam foto itu, Taeyang menarik perhatian semua orang dengan telanjang dada dan warna rambutnya.
Pada tanggal 4 Juli pukul 20.00 KST, Taeyang dan Seungri akan tampil live untuk merayakan ulang tahun pertama NAVER Star Cast.

Taeyang Has Been Selected As Face of Global Perfume Brand… The Only K-Pop Artist for The Campaign

[OSEN=선미경 기자] Group BIGBANG’s TAEYANG has been selected as the face of “CK ONE”, a unisex perfume product of American fashion brand Calvin Klein.
CK ONE’s new global campaign in which TAEYANG appears as a model, is a special project to celebrate the 20th anniversary of the launching of the perfume product. The campaign was released on the 1 this month.
The project was mainly carried out by “Monther New York”, which is an advertisement and creative agency as well as a studio for Calvin Klein. Plus, it was shot in New York by Mario Sorrenti, who created sensation with Calvin Klein Obsession, in which Kate Moss appeared. The new campaign of Calvin Klein catches eyes by showing rookie models, artists, and musicians, while maintaining the brand’s tradition.
In the campaign, TAEYANG takes rank with celebrities from a wide variety of fields, including singer-songwriter Dev Hynes, singer Samantha Urbani, sister singer Sya Lou Lou, electric-pop singer Kelela, electronic artist-cum-producer Evian Christ, singer-cum-actress Soko, artist Ally Marzella, fashion photographer Micahel Bailey Gates, photographer-cum-fashion designer Petra Collins, and model Edie Campbell.
As the core element of the campaign series has always been music, a number of musicians took part in it. TAEYANG is the only K-Pop star among those musicians.
The ad campaign tracks the story of every model. In TV campaign, models show their own stories and their journey to find out the way to express themselves, in a digital method. Paper ad of the campaign displays images of the models expressing their ego through self-portrait collage.
Calvin Klein’s CEO Steven Shiffman said, “The new ad campaign suggests a new horizon of our symbolic CK ONE franchise. The campaign celebrates the tradition of the original campaign, while displaying a wide variety of personalities of the young generation today.”
It is worthwhile to look forward to what new appeal TAEYANG will show in the campaign, adding to his unique charisma as a K-Pop star.
TAEYANG actually raised fans’ expectations for the new ad campaign, by posting a photo and words “Check me out in the new ck one campaign” on his SNS on the 1. In the photo, TAEYANG is catching eyes with his naked upper body and bold-colored hair.
Meanwhile, on the 4 at 8pm, TAEYANG and SEUNGRI will appear in a live-broadcast show for celebration of the first anniversary of search engine NAVER’s STAR CAST.

Source + Image: YG-Life
Indonesian translation by TaeyangINA

 

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